Amber Lizarraga

Owner & L-2 Coach
About Amber

I’m the owner of Coastal Fitness, married to Carlos, and proud mom of two amazing (and very active!) kids. Between the two, we juggle seven sports throughout the year — so full calendars and loud cheering are a regular part of life.

I grew up immersed in competitive cheer, dance, and gymnastics. I cheered at South Alabama my freshman year and later transferred to UAB, where I danced for the football and basketball teams while completing my degree in Psychology.

I went on to earn my Master’s in Health Care Administration from the University of New Orleans — and during my time there, I danced professionally for the NBA’s New Orleans Hornets.

I moved back to Foley in 2011 and found CrossFit in 2013. It was love at first WOD. It’s the only fitness program I’ve truly stuck with — I love the challenge, the variation, and most of all, the community.

I earned my CF-L1 in 2020 and my CF-L2 in 2025.

Coaching and teaching have always been in my blood. I love watching people gain confidence and do things they once thought were impossible. Funny enough, I’m an extroverted introvert — shy by nature, but I’ve trained myself to be social. My favorite movements are hang power cleans, pull-ups, and any excuse to kick up into a handstand.

Coastal Fitness has grown into something so special, and I’m beyond grateful to lead such a strong, supportive gym family. 💙